Dallas Metro · Every format

Frisco billboard coverage

One of DFW’s fastest-growing markets. Billboards on the Dallas North Tollway, SH 121, Preston, and local routes—where Frisco families, commuters, and shoppers drive. The Star, Legacy West, and new development.

Where we advertise in Frisco

Frisco keeps growing—population, retail, and corporate relocations. The Dallas North Tollway is being widened through Frisco; SH 121 and Preston move heavy daily traffic. We place Frisco billboards on the routes your audience actually uses so you get repeated impressions as the market expands.

  • Dallas North Tollway Main route for Frisco commuters and shoppers; widening to 8 lanes from SH 121 to US-380
  • SH 121 North DFW traffic flow; Frisco to Plano and the airport
  • Preston Road Local visibility; retail and residential spine
  • Main and Eldorado Neighborhood and retail; downtown and growth areas
  • US-380 Link to McKinney and nearby growth areas east–west

Why Frisco’s growth helps billboard campaigns

New residents and businesses every year. Running boards for 1 year lets you build share as the market grows—same faces, more of them over time. Family-focused and growth-oriented brands often see strong recall on Frisco billboards.

Common advertiser categories

  • Family and pediatric care
  • Builders and real estate
  • Gyms and wellness
  • Retail and dining

Full range of billboard options

Get a Frisco billboard proposal

Get a custom proposal with placement recommendations and long-term pricing options for Frisco.